The Right List From a Myriad of Options 
No other aspect of your direct mail campaign carries more weight than the list you choose. Frankly, it can't be stressed enough—the quality of a direct mail list is absolutely the most crucial variable of any campaign's success. Some experts place 50% - 60% of importance to the list and 40% - 50% to other combined factors, such as offer, sales letter, and timing.
You rent your list - as opposed to buying it. You can rent a list for one-time use or unlimited use.
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A Synopsis of Various List Options
Consumer Mailing Lists
A direct mailing list targeting consumers by name using demographic criteria such as age, income, geography.
New Businesses - Mailing List
Reach new businesses who need your products and services. Great for generating new business and striking while the iron is hot! For a more detailed explanation, see Business Leads and B2B Mailing Lists below.
Business Leads & B2B Mail Lists
A B2B mailing list targets businesses. Business mailing lists can be chosen by Standard Industrial Classification (SIC), major industry type or yellow page heading. Business mail lists also provide the option of business contact name and business job title where available. Business mailing lists or B2B lists vary in price depending on the selects.
Occupant Mail List
A direct mailing list used to saturate for the purpose of reaching all addresses in a geography. Designed to qualify for reduced postage. To qualify as a saturation mailing, 90% of a Carrier Route must be saturated. Occupant mailing lists do not include the names of the addressed unless requested -"Names where available" will net 40% of the records being personally addressed to the occupant. See also Carrier Route Presort, Walk Sequence and Saturation Mailing List.
New Homeowner Mailing List
A list design for marketers to reach new homeowners. Demographic selects like date of residence available.
New Movers Mailing List
A list design for marketers to reach those consumers who have recently moved to a new residence. Demographic selects available.
Head of Household Mailing List
A list design for marketers to reach Head of Household. Demographic selects available.
Specialty Mailing List
There is virtually a list for every niche under the sun. If you wish to target a special group of prospects and are not sure how or where to start -- give us a call -- we will help you find it.
Navigation assistance: A Shelley Design Site Map.
Full Spectrum Direct Mailing Services 
We offer full spectrum direct mail: including design, print, mail processing, cheapest rate postage and direct mail list options. We break-down the scope of the services provided with well-defined pricing. This approach will take the guess work out of the advertising process and provides more peace of mind.
We want you to make the most for your marketing efforts and maximize every dollar you spend. All your direct mail campaign needs—under one roof—for one low price - now that's creative! Learn more...
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